The operation Rodeo Ops was designed around.
Not a case study of savings realized — an honest record of the gaps documented, and how the platform closes them.
The operation
Koben Puckett PBR is a PBR RAM Challenger Series stop held annually in Amarillo, Texas — the 12th annual running in 2026, presented by Michelob ULTRA. The 2025 event drew 2,630 attendees and a livestream audience, and raised $31,000 for spinal-cord-injury recovery through the Press On Foundation. It runs on the same mix of vendors, sponsors, ticketing, and production coordination as any regional rodeo — at real scale, with a small crew running all of it.
What was breaking
Documented, verifiable gaps from the event's own public site and social presence — not hypothetical pain.
| Operational gap | What that cost operationally |
|---|---|
| Tickets sold through a third-party fairgrounds/venue site | No buyer data, no remarketing, no receipt bearing the organizer's name |
| Sponsor page publicly empty despite a presenting sponsorship (Michelob ULTRA) | No public proof of sponsorship delivered; every renewal conversation starts from zero |
| Zero email capture against 5,200 Facebook followers and 2,630 attendees | No direct channel to the people who already showed up and paid |
| Vendor and subcontractor compliance — livestock, sound, catering, security, medical — tracked nowhere centrally | No single place to confirm who's cleared before gate time |
How Rodeo Ops closes each gap
Designed to solve — not a claim that this event is running on Rodeo Ops today.
| Gap | Rodeo Ops feature | What that means in practice |
|---|---|---|
| Third-party ticketing | Native ticketing | Ticket types, checkout, and payments on the organizer's own domain — no referral, no lost buyer data. |
| Empty sponsor page | Sponsor roster + deals pipeline | A public-ready roster with tiers, plus a pipeline that tracks a sponsorship from lead to signed. |
| No email capture | Native-checkout capture (broadcast tooling: roadmap) | Every ticket buyer becomes a captured contact at the moment of purchase. Broader campaign/broadcast tools are not yet shipped — that's stated here as roadmap, not live. |
| Vendor compliance tracked nowhere | Vendor compliance console | A vendor roster by category with verified/pending/expired document status, visible at a glance. |
What the console looks like today
The actual Rodeo Ops product, shown with representative event data — not yet loaded with Koben Puckett PBR's own records.
Early access
Rodeo Ops is in early-access, design-partner stage. Koben Puckett PBR is the first design-partner organization — this page documents the audit of its real operational gaps, not a deployment. Production deployment isn't scheduled to a date yet.
This is not a case study of savings realized. It is the origin case — the operation that defined what the platform had to do. Koben Puckett PBR is not yet running production ticket sales, vendor management, or sponsor tracking on Rodeo Ops.
If you run PBR-sanctioned events or regional rodeos and want to be among the first live accounts, apply for early access at a founding-customer rate.
Apply for early access.
We'll walk you through the console with a real event loaded — and talk about a founding-customer rate.